In this episode, Armand DiMele and Roberta Maria Ati explore the concept of memes, introduced by Richard Dawkins, as units of cultural information that replicate and influence human behavior. They discuss how memes function similarly to viruses, spreading ideas and emotions among individuals. The hosts delve into the phenomenon of the ‘100th monkey syndrome’ and how behaviors can emerge spontaneously across populations. They also differentiate between hosts and vectors of memes, and introduce the idea of counter-memes that can protect individuals from negative influences. The conversation highlights the importance of awareness in recognizing and managing the memes that shape our thoughts and actions.